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“Why thirteen?”

We’ve had quite a few people ask us this question and rather than repeatedly explain the reasons behind it, we thought we’d create a little Q&A section on our website. With this in mind, please feel free to send any other questions using the “Contact us” form and we’d be more than happy to answer!

When we started building the business, it didn’t take us very long to think of a name – “thirteen” came to mind straight away and there are a couple reasons why:

1) Although 13 is considered an unlucky number in the West, this is quite the opposite in Chinese culture. Bear in mind it’s not THE luckiest number (that would be number 8) but when you pronounce 13 in Mandrin – “shisan” – it can also mean “assured growth” – and we really like the sound the that!

2) The other reason for choosing “thirteen” was because our Founder, Yin – was born on 13th so it had always been a number that she was very attached to.  In addition to this – she wanted to spell out the number 13 rather than use the digits as she felt it would look better for branding purposes.

So there you have it – a bit of insight to our brand. More to come and thanks for reading!

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